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Events as an Effective Marketing Tool

I want highlight the importance of using events as an effective marketing tool. Many people use several different marketing tools to promote their business such as paid print ads, traditional media advertising (tv, radio) and social media. And YES you can obtain these "impressions" and reach the masses by those methods listed. On the contrary, events develop a very different dimension and translate into visible ROI. I firmly believe and have witnessed that events can effectiv

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