I want highlight the importance of using events as an effective marketing tool. Many people use several different marketing tools to promote their business such as paid print ads, traditional media advertising (tv, radio) and social media. And YES you can obtain these "impressions" and reach the masses by those methods listed. On the contrary, events develop a very different dimension and translate into visible ROI. I firmly believe and have witnessed that events can effectiv

2018 is around the corner and coming in hot with new and innovative event trends. Brides now have an array of choices with these up and coming trends, can verge far from traditional trends and stand out 1.) Metallic Cakes Shimmering metals don't have to stop at decor, they are now popping up on desserts and cakes, serving as complimentary statement pieces. 2.) Experience Menus Paper menus are so 2017, non-traditional "experience" menus are now trending and limitless when it c

My favorite colors are teal and gold. You will find them in my apartment, and you will most likely find them in my future wedding! Picking wedding colors that reflect your personal style and character are important. Are you bold? Are you pastel? Are you a little of both? You can go for a modern or vintage look, or really go for it with a bright color like scarlet. Brides.com offers a unique tool to help you find that perfect color palette. http://www.brides.com/wedding-ideas/